Domino's Pizza "Pitch work"
Pitching work for Domino's pizza revealing the all new stuffed crust menu, it contains a creative platform on two phases
- Teaser "Crust issues"
- Reveal " Lovely stuffed to C/Trust"
- Teaser "Crust issues"
- Reveal " Lovely stuffed to C/Trust"
Rationale:
Based on insights, people tend to leave the edges as it’s boring so they lost interest and trust in it, but the situation with dominos’ new stuffed crust pizzas is totally different, where it’s very crusty and stuffed with delicious filling that will change the whole situation and let the customers enjoy the edges again and trust it so that they won’t be even sharing it with anybody.
So we began with a teasing phase “Crust issues” and we will reveal with “Lovely stuffed to Crust/Trust
So we began with a teasing phase “Crust issues” and we will reveal with “Lovely stuffed to Crust/Trust
Creative concepts and copywriting : Mohamed Eissa
Creative director : Wadiee Rofaeel
Art director : Ahmed Mamdouh
Senior graphic designer : Andrew Atef
Agency : New step media
Client : Domino's Pizza Egypt
Creative director : Wadiee Rofaeel
Art director : Ahmed Mamdouh
Senior graphic designer : Andrew Atef
Agency : New step media
Client : Domino's Pizza Egypt
